Applied Qualitative Research Design

From Guilford websiteA Few of the Reviews:

“A most original contribution that has been put together with the greatest of care. I applaud the authors for dividing each of the five methods chapters into well-organized sections that cover all aspects of the methods and explain how and why to apply TQF principles. Each chapter ends with an exceptionally effective case study to illustrate the concepts described. Other highlights of the book include the discussion topics and exercises to further readers’ thinking and understanding. This will be a great text for my senior-level honors seminar in qualitative research design.”  — Kimberley Ducey, PhD, Department of Sociology, The University of Winnipeg, Canada

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“The framework provides principles and practices for researchers to apply throughout the research process so that they are more likely to gather high quality data, come to a more complete and valid interpretation of their data, and generate and present useful outcomes. The authors also provide a case study at the end of each chapter that is an example of a research project utilizing the TQF standards for that specific method. If that weren’t enough, the final chapter focuses on how to use the TQF to assess the quality of qualitative studies done by others—or at least, grant or project proposals. Overall Roller and Lavrakas have done social science scholars of all stripes a big favor. This is a fine—if not essential—reference for those interested in, embarking upon, or just considering qualitative research for their next study, or for those teaching methods courses.”  — Public Opinion Quarterly

“The presentation of a TQF that can be used both to evaluate published studies and create high-quality studies is a unique contribution to the field of qualitative inquiry. The TQF will be particularly helpful to graduate students who are venturing into qualitative research. The authors skillfully guide the reader through the various modes of data collection and analysis. They provide detailed guidance on key methodological issues, such as decisions regarding sample size, conducting telephone versus face-to-face interviews, and uses of focus groups.”  — Margaret J. Bull, PhD, RN, College of Nursing, Marquette University

“A much-needed, pathbreaking book that will help set new standards of authoritativeness and excellence in qualitative research. The TQF is a powerful approach that can inform all types of research. I particularly like the authors’ thorough attention to context, which they carefully explain in the introduction and develop throughout the book; this is one of the most important aspects of qualitative research.”  — Gerald Kosicki, PhD, School of Communication, The Ohio State University

“This is an excellent text for a graduate qualitative research course, as well as a valuable reference for professionals. Well-written and easy to use, it provides a practical approach for students by incorporating exercises, case studies, web resources, and discussion topics. The latest research trends are discussed throughout, such as email IDIs, mobile ethnography, and synchronous versus asynchronous online discussion boards. The authors’ years of experience in conducting qualitative research make this book not only informative, but interesting to read.”  — Candice R. Hollenbeck, PhD, Department of Marketing, University of Georgia

“This is an outstanding adjunctive resource for those using particular research paradigms (e.g., grounded theory, phenomenology, ethnography, etc.) and for those in need of a framework to ensure rigor in any qualitative research study. The book provides a new, fresh, and meticulous approach to creating, understanding, using, and evaluating qualitative research.”   Martha M. Scheckel, PhD, RN, Michigan State University

Description:

This unique text provides a comprehensive framework for creating, managing, and interpreting qualitative research studies that yield valid and useful information, without stifling researchers’ creativity and flexibility in design. Examples of studies from a wide range of disciplines illustrate the strengths, limitations, and applications of the primary qualitative methods: in-depth interviews, focus group discussions, ethnography, content analysis, and case study and narrative research. Following a consistent format, chapters show students and researchers how to implement each method within a paradigm-neutral and flexible Total Quality Framework (TQF) comprising four interrelated components: Credibility, Analyzability, Transparency, and Usefulness. Unlike other texts that relegate quality issues to one or two chapters, detailed discussions of such crucial topics as construct validity, interresearcher reliability, researcher bias, and verification strategies are featured throughout. The book also addresses applications of the TQF to the writing, review, and evaluation of qualitative research proposals and manuscripts.

Pedagogical Features:

  • Summary tables that highlight important content, such as the application of a method to vulnerable or hard-to-reach populations.
  • Case studies that illustrate TQF standards in practice for each method.
  • Guidelines for effective documentation (via thick descriptions) of each type of study.
  • End-of-chapter discussion topics, exercises, and suggested further reading and Web resources.
  • Chapters open with a preview and close with a bulleted summary of key ideas.
  • Extensive glossary.