quality framework

Cognitive Interviewing: A Few Best Practices

Cognitive interviewing is a method used by survey researchers to investigate the integrity of their questionnaire designs prior to launching the field portion of the study. In the edited volume Cognitive Interviewing Methodology, Kristen Miller (2014) describes cognitive interviewing as “a qualitative method that examines the question-response process, specifically the processes and considerations used by respondents as they form answers to survey q4 attributes of the CI methoduestions,” further explaining that “through the interviewing process, various types of question-response problems that would not normally be identified in a traditional survey interview, such as interpretive errors and recall accuracy, are uncovered” (p. 2). In this way, survey researchers identify the users’ (i.e., survey respondents’) possible meaning and interpretation of survey questions – having to do with question structure or format and terminology – that may or may not deviate from the researcher’s intent. Importantly, the objective of the cognitive interview is not to simply determine whether a questionnaire item “makes sense” to an individual  but to go beyond that to explore the individual’s lived experience (personal context, attitudes, perceptions, behavior) in relationship to their interpretation and/or ability to answer a particular question.

Although not typically included under the “qualitative research” umbrella (with in-depth interviewing, focus group discussions, and observation), four of the 10 unique attributes associated with qualitative research are notably relevant to the cognitive interviewing method. They are the: importance of meaning, flexibility of design, participant-researcher relationship, and researcher skill set. These distinctive qualities of the cognitive interviewing method, and qualitative methods generally, define why researchers opt for Read Full Text

Critical Thinking in Qualitative Research Design

The following is a modified excerpt from Applied Qualitative Research Design: A Total Quality Framework Approach (Roller & Lavrakas, 2015, pp. 20-21).

Many researchers and scholars have advanced strategies, criteria, or frameworks for thinking about and promoting the importance of “the quality” of qualitative research at some stage in the research design. Critical thinking skills in qualitative researchOne such strategy is the framework developed by Levitt et al. (2017) that centers on methodological integrity. Another is the Total Quality Framework (TQF) which has been discussed throughout Research Design Review, as in the article titled “The ‘Quality’ in Qualitative Research Debate & the Total Quality Framework.”

The strategies or ways of thinking about quality in qualitative research that are most relevant to the TQF are those that are (a) paradigm neutral, (b) flexible (i.e., do not adhere to a defined method), and (c) applicable to all phases of the research process. Among these, the work of Lincoln and Guba (e.g., 1981, 1985, 1986, and 1995) is the most noteworthy. Although they profess a paradigm orientation “of the constructionist camp, loosely defined” (Lincoln et al., 2011, p. 116), the quality criteria Lincoln and Guba set forth nearly 30 years ago is particularly pertinent to the TQF in that it advances the concept of trustworthiness as a major criterion for judging whether a qualitative research study is “rigorous.” In their model, trustworthiness addresses the issue of “How can a [qualitative researcher] persuade [someone] that the findings of a [study] are worth paying attention to, worth taking account of?” (Lincoln & Guba, 1985, p. 290). That is, what are the criteria upon which such an assessment should be based? In this way, Lincoln and Guba espouse standards that are flexible (i.e., can be adapted depending on the research context) as well as relevant throughout the research process.

In answering, they put forth the criteria of credibility, transferability, dependability, and confirmability. For Lincoln and Guba (1985), credibility Read Full Text

Ethnography: A Case Study in a Quality Approach

As discussed elsewhere in Research Design Review, the Total Quality Framework (TQF) is “a useful tool for qualitative researchers to apply in designing, conducting, and interpreting their research so that the studies are more likely to (a) gather high-quality data, (b) lead to more robust and valid social justiceinterpretations of the data, and (c) ultimately generate highly useful outcomes.” The basic research principles that underlie the TQF can be applied to various qualitative methods.

The following is an excerpt from Applied Qualitative Research Design: A Total Quality Framework Approach (pp. 227-229) which summarizes an ethnographic study conducted by Todd (2012) concerning religious network organizations and their association with social justice at the local community level. This case study exemplifies many of the principles supported by the TQF approach — illustrated by the clearly stated purpose, the stated justification for the chosen method, and the attention to quality-enhancing details throughout the study.

Purpose

Religious networking organizations are structured groups consisting of people from multiple religious congregations that meet regularly to discuss common interests. The primary purpose of this study was to examine how and why these organizations work for social justice in their local community and how religion is integrated into the organizations’ work in social justice.

Method

An ethnographic approach was considered appropriate because of the distinctive insight it could give into the organization members’ personal experiences, as well as the proven benefit of ethnography, by other researchers in community psychology, in identifying and understanding the storied lives of individuals and social processes within community-based environments.

Design

Credibility (Data Collection)

Scope

Two networking organizations were included in this study. Both organizations are located in the same Midwestern community. The researcher became aware of, and was introduced to, these organizations by way of contacts (gatekeepers) within the community. The researcher assumed the role of an overt participant observer, attending monthly 2-hour meetings at both organizations for approximately 1½ years. The ethnographer’s involvement Read Full Text