The Use of Quotes & Bringing Transparency to Qualitative Analysis

The use of quotes or verbatims from participants is a typical and necessary component to any qualitative research report. It is by revealing participants’ exact language that the researcher helps the user of the research to understand the key takeaways by clarifying through illustration the essential points of the researcher’s interpretations. The idea is not to display an extensive list of what people said but rather provide quotes that have been carefully selected for being the most descriptive or explanatory of the researcher’s conceptual interpretation of the data. As Susan Morrow has written

“An overemphasis on the researcher’s interpretations at the cost of participant quotes will leave the reader in doubt as to just where the interpretations came from [however] an excess of quotes will cause the reader to become lost in the morass of stories.” (Morrow, 2005, p. 256)

By embedding carefully chosen extracts from participants’ words in the final document, the researcher uniquely gives participants a voice in the outcomes while contributing to the credibility – and transparency – of the research. In essence, the use of verbatims gives the users of the research a peek into the analyst’s codebook by Read Full Text

Transparent Qualitative Research: The Total Quality Framework Transparency Component

The Total Quality Framework (TQF)* contributes to the conversation in the qualitative research community by providing researchers with a way to think about their qualitative designs – along with strategies or techniques – for the purpose of enhancing the quality of research outcomes. The TQF is a comprehensive approach that considers all stages of the research process – from data collection to the final “product.” Recent articles in Research Design Review discussed two of the four components of the TQF – specifically, the Credibility component and the Analyzability component. The Credibility component pertains to data collection and consists of Scope (having to do with sampling and coverage) and Data Gathering (having to do with minimizing potential bias, nonresponse, and other factors that may weaken the validity of the data). The Analyzability component of the TQF is focused on the Processing of qualitative data (e.g., the quality by which the initial “raw” data is transformed) as well as Verification of research findings and interpretations (e.g., by way of deviant cases, peer debriefs, the reflexive journal).

The third component of the TQF has to do with the next phase in a qualitative research design – that is, reporting. When the data has been collected and thoroughly processed and verified, the qualitative researcher Read Full Text

Reporting Qualitative Research: A Model of Transparency

A number of articles in Research Design Review have discussed, in one form or another, the Total Quality Framework (TQF)* approach to qualitative research design.  An RDR post last month pertained to applying the TQF to the in-depth interviewing method; while other articles have focused on transparencyways to integrate quality measures – in harmony with the TQF – into ethnography, mobile research, and the research proposal.  Separate from applications per se, an article in February 2015 discussed the compatibility of a quality approach with social constructionism.

One of the four components of the TQF is Transparency** which is specific to the reporting phase of the research process.  In particular, Transparency has to do with the researcher’s full disclosure of the research design, fieldwork, and analytical procedures in the final document.  This sounds simple enough yet it is common to read qualitative research reports, papers, and articles that too quickly jump to research findings and discussion, with relatively scant attention given to the peculiarities of the design, data gathering, or analysis.  This is unfortunate and misguided because these details are necessary for the user of the research to understand the context by which interpretations were derived and to judge the applicability of the outcomes to other situations (i.e., transferability).

There are, of course, exceptions; and, indeed, many researchers are skillful in divulging these all-important details.  One example is Deborah C. Bailey’s article, “Women and Wasta: The Use of Focus Groups for Understanding Social Capital and Middle Eastern Women.”  In it, Bailey provides Read Full Text