About the Author

Margaret Roller is a research professional with expertise in qualitative and quantitative design, execution, analysis, and reporting, offering clients Margaret R Rollerwell-thought-out research studies tailored to the needs of the organization.  Margaret’s consulting firm works one-on-one with large and small for-profit, non-profit, academic, and government organizations.

Margaret is an expert focus group moderator and in-depth interviewer, having conducted thousands of group discussions and IDIs in her career covering an array of services, programs, and product areas.

Margaret also provides qualitative workshops, training, and instruction. For these sessions, Margaret partners with the client to develop content for employees, staff, faculty members, and students that addresses the specific goals of the group.

Margaret is the lead author of a graduate-level qualitative methods book — Applied Qualitative Research Design: A Total Quality Framework Approach — and has published many articles and lectured on various issues facing the research industry.  Many of her articles and papers can be downloaded by clicking here, and an updated list of her speaking engagements can be found here.

Margaret holds a Masters degree in psychology and, prior to forming her consulting firm, she held corporate-side positions as research manager for AT&T, the Los Angeles Times, and Prentice Hall publishing.

Margaret is an associate editor for SurveyPractice and she is on the communications task force for the Society for Qualitative Inquiry in Psychology (SQIP), a section of Division 5 of the American Psychological Association.

To contact Margaret, write her at rmr@rollerresearch.com, call her toll-free at 888-227-8999, or complete and submit this form:

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