Hello. My name is Margaret Roller and I am the creator and author of Research Design Review. I am a research professional with expertise in qualitative and quantitative design, execution, analysis, and reporting, offering clients well-thought-out research studies tailored to the needs of the organization. My consulting firm works one-on-one with large and small for-profit, non-profit, academic, and government organizations.
I am an expert focus group moderator and in-depth interviewer, having conducted thousands of group discussions and IDIs in my career covering an array of services, programs, and product areas.
I also work as an advisor, overseeing and guiding others’ qualitative studies, as well as provide qualitative workshops, training, and instruction. For these sessions, I partner with the sponsoring organization to develop content for employees, staff, faculty members, and students that addresses the specific goals of the group.
I am the lead author of a graduate-level qualitative methods book — Applied Qualitative Research Design: A Total Quality Framework Approach — and have published many articles and lectured on various issues facing the research industry. Many of my articles and papers can be downloaded by clicking here, and an updated list of my speaking engagements can be found here.
I hold a Masters degree in psychology and, prior to forming my consulting firm, I held corporate-side positions as research manager for AT&T, the Los Angeles Times, and Prentice Hall publishing.
I am an associate editor for SurveyPractice and I am on the communications task force for the Society for Qualitative Inquiry in Psychology (SQIP), a section of Division 5 of the American Psychological Association.
You may contact me at firstname.lastname@example.org, by calling toll-free at 888-227-8999, or by completing and submitting the form below. I look forward to hearing from you!