Margaret Roller is a research professional with expertise in design, execution, analysis, and reporting, offering clients well-thought-out research studies tailored to the needs of the organization. Margaret’s consulting firm works one-on-one with large and small for-profit companies as well as non-profit and government organizations to provide program development, satisfaction, attitude and behavior, usability, new product/service, and communication research among consumers, business target groups, behavioral and social scientists, not-for-profit stakeholders, and management/non-management employees.
Margaret also provides qualitative workshops and training as well as informal ‘lunch and learn’ discussions. For these sessions, Margaret partners with the client to develop content for employees, staff, and faculty members that addresses the specific goals of the organization.
Margaret holds a MA degree in psychology and, prior to forming her consulting firm, she held corporate-side positions as research manager for AT&T, the Los Angeles Times, and Prentice Hall publishing.
Margaret is the lead author of a graduate-level qualitative methods book — Applied Qualitative Research Design: A Total Quality Framework Approach — published in 2015 from Guilford Press. Margaret has also published many articles and lectured on various issues facing the research industry. Many of her articles and papers can be downloaded by clicking here, and an updated list of her speaking and instruction engagements can be found here.
Margaret is an associate editor for SurveyPractice and she is on the communications task force for the Society for Qualitative Inquiry in Psychology (SQIP), a section of Division 5 of the American Psychological Association.
To contact Margaret, write her at email@example.com, call her toll-free at 888-227-8999, or complete and submit this form: