About the Author

Margaret Roller has been a research professional for the past 40 years.  Her expertise in design, execution, analysis, and reporting offers clients New 9659-Close upwell-thought-out, customized research studies.  Margaret’s consulting firm works one-on-one with Fortune 200 companies and non-profit organizations to provide satisfaction, attitude and behavior, usability, new product/service, program evaluation, and communication research among consumers, business target groups, not-for-profit stakeholders, and corporate employees.

Margaret also provides customized focus group training.  For this training, Margaret partners with the client to develop a dedicated training course for employees and staff that addresses the specific goals of the orgaFrom Guilford websitenization.

Margaret holds a MA degree in psychology and, prior to forming her consulting firm in 1981, she held corporate-side positions as research manager for AT&T, the Los Angeles Times, and Prentice Hall publishing.

Margaret has published many articles and lectured on various issues facing the research industry.  Many of her articles and papers can be downloaded by clicking here.  Margaret is also the lead author of a graduate-level book — Applied Qualitative Research Design: A Total Quality Framework Approach — published in 2015 from Guilford Press.

You can connect with Margaret on LinkedIn & follow her on Twitter.