Qualitative Workshops & Instruction

“The workshop was wonderful, Margaret! Thanks so much for such an interactive workshop”

“Thank you for your guidance and expertise. We came away very excited by the possibilities.”

Thank you for leading us through such an insightful and well-tailored workshop.”

Margaret Roller provides qualitative workshops, training, and instruction that are tailored to meet learners’ unique goals. These Roller RDR 2018 image3sessions can be in-person or online and as brief and informal as a “lunch and learn” or run 1-3 days or an entire semester. Content varies but might include:

  • Qualitative research (fundamental design principles & methodology).
  • How to design and conduct quality in-depth interviews and focus group discussions (including role playing & mock exercise).
  • Guide development (the 4-stage funnel approach & question design).
  • Analytical & reporting techniques most important to producing quality outcomes in qualitative research.

To discuss your particular learning needs, contact Margaret at rmr@rollerresearch.com, call toll-free at 888-227-8999, or simply complete & submit the following contact form:



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