The fourth edition of Michael Quinn Patton’s book Qualitative Research & Evaluation Methods is a big book — over 800 pages — with updated and new content from earlier editions, including something he calls “ruminations” which are highlighted sections in each chapter that present Patton’s commentary and reflections on issues that have “persistently engaged, sometimes annoyed” him throughout his long career in qualitative research. Patton has made some of these ruminations available online via his posts on the betterevaluation.org blog.
In his November 14, 2014 post, Patton shares his “Rumination #2: Confusing empathy with bias.” In it, he raises an important issue — having to do with the personal nature of qualitative research and how that impacts data collection — that, on some level, runs through the qualitative-quantitative debates waged by researchers who argue for one form of research over another. Such a debate might involve a survey researcher who, entrenched in statistical analysis, wonders, Read Full Text
On August 5th Vision Critical held a webinar titled, “How NASCAR Increases Fan Engagement and Drives Business Decisions” where Brian Moyer discussed the NASCAR Fan Council, its online community of more than 10,000 NASCAR fans. In his presentation, he talked about the camaraderie feel of the community and the efforts they take to create an atmosphere in which fans believe they are “talking directly to NASCAR.” So strong is this community atmosphere that fans actually challenge whether Moyer and his team are hearing what fans have to say and wonder if NASCAR is internalizing their comments for a greater good. One fan asked, “How do I know you are listening?”
What a great question. To NASCAR’s credit, they make a habit of providing one-on-one feedback to their community members and did so in response to the are-you-listening question. But how well do researchers of any kind pay attention to this all-important facet of research design? Where in our research designs Read Full Text
One of the most meaningful concepts in qualitative research is that of “Othering”; that is, the concept of “us” versus “them” that presents itself (knowingly or not) in the researcher-participant interaction. Othering is an important idea across all qualitative methods but it is in the in-depth interview (IDI) – where the intensity of the interviewer-interviewee relationship is pivotal to the quality of outcomes – where the notion of Othering takes on particular relevance. As discussed elsewhere in Research Design Review, the interviewer-interviewee relationship in IDI research fosters an “asymmetrical power” environment, one in which the researcher (the interviewer) is in a position to make certain assumptions – and possibly misperceptions – about the interviewee that ultimately play a role in the final interpretations and reporting of the data. It is this potentially uneven power relationship that is central to the reflexive journal (which is discussed repeatedly in this blog).