Total Quality Framework

Writing Ethics Into Your Qualitative Proposal

A qualitative research proposal is comprised of many pieces and parts that are necessary to convey the researcher’s justification for conducting the research, how the research will be conducted (including the strengths and limitations of the prTQF Proposaloposed approach), as well as what the sponsor of the research can expect in terms of deliverables, timing, and cost. The eight sections of the Total Quality Framework (TQF) proposal are discussed briefly in this 2015 post in Research Design Review. One of the sections in the TQF proposal is Design. This is where the researcher discusses the research method and mode along with Scope and Data Gathering (consistent with the TQF Credibility component), and analysis (including aspects of processing and verification as described by the TQF Analyzability component). Another important part to the Design section is a discussion of the ethical considerations associated with the proposed research.

Every research proposal for studying human beings must carefully consider the ethical ramifications of engaging individuals for research purposes, and this is particularly true in the relatively intimate, in-depth nature of qualitative research. It is incumbent on qualitative researchers to honestly assure research participants their confidentiality and right to privacy, safety from harm, and right to terminate their voluntary participation at any time with no untoward repercussions from doing so. The proposal should describe the procedures that will be taken to implement these assurances, including gaining informed consent, gaining approval from the relevant Institutional Review Board, and anonymizing participants’ names, places mentioned, and other potentially identifying information.

Special consideration should be given in the proposal to ethical matters when the proposed research (a) pertains to vulnerable populations such as children or the elderly; (b) concerns a marginalized segment of the population such as people with disabilities, same-sex couples, or the economically disadvantaged; (c) involves covert observation that will be conducted in association with an ethnographic study; or (d) is a narrative study in which the researcher may withhold the full true intent of the research in order not to stifle or bias participants’ telling of their stories.

Furthermore, the researcher should pay particular attention to ethical considerations when writing a proposal for a focus group study. The focus group method (regardless of mode) brings together (typically) a number of strangers who are often asked to offer their candid thoughts on personal and sensitive topics. For this reason (and other reasons, e.g., the moderator may be sharing confidential information with the participants), it is important to gain a signed consent form from all participants; however, the reality is that there is no way the researcher can totally guarantee confidentiality. These and other associated ethical considerations should be discussed in the Design section of the focus group proposal.

Distinguishing Between “Qualitative Information” & “Qualitative Research”

A qualitative study that utilizes interviews, group discussions, and/or observations is not necessarily a piece of research. There are many instances when reported exercises in qualitative gathering are labeled qualitative research Qualitative information vs. qualitative research when in fact the results may have provided interesting qualitative information but are not research findings that can be relied on to confidently guide hypotheses or next steps.

The distinction lies in the rigor of the design and implementation of the data gathering and analysis processes. Qualitative research (like all research) adheres to certain standards in the research protocol to maximize the integrity and ultimate usefulness of the data. Qualitative information, on the other hand, uses what appears to be similar methods but without the attention to basic research principles required to lay the foundation and support for the integrity of the outcomes.

As just one example, there was a study published in a peer-reviewed journal a few years back that reported on the use of focus group discussions and in-depth interviews to investigate primary care providers’ (PCPs’) perceptions and Read Full Text

Quality Qualitative Research: As Strong As Its Weakest Link

The Total Quality Framework (TQF) is rooted in the idea that a quality approach to qualitative research requires “quality thinking” at each stage of the research process. It is an idea derived from the logic that it is not good enough to think carefully about data collection without also thinking as carefully about the analysis and reporting phases while keeping a discerning eye on the ultimate goal of gaining useful research results. This fundamental concept underlies the TQF and serves to define its four components – Credibility (pertaining to the data collection phase), Analyzability (analysis), and Transparency (reporting), and Usefulness (being able to do something of value with the outcomes).

By considering quality standards at each step in the research design, qualitative researchers maintain the integrity of their data through the entire study thereby producing something of value to the users of their research. For instance, a concerted quality approach to data collection – an approach that mitigates researcher bias and gathers valid data – but a disregard for the quality process in the analysis phase – e.g., transcripts are poorly done, coding is inconsistent, and verification of the data is absent – weakens the entire study. Likewise, a deliberate quality approach to data collection and analysis but a failure to write a transparent final document that reveals the details of the study’s scope, data gathering, analysis process and verification, effectively masks the integrity of the research and undermines its critical value to users.

A holistic quality-centric approach to qualitative research design essentially means that a weakness in any one link in the quality chain – the chain from data collection to analysis to reporting – erodes the purpose of conducting qualitative research (regardless of method) which is to offer useful information by way of new hypotheses, next steps, and/or applications to other contexts.



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