Best Practices

Distinguishing Between “Qualitative Information” & “Qualitative Research”

A qualitative study that utilizes interviews, group discussions, and/or observations is not necessarily a piece of research. There are many instances when reported exercises in qualitative gathering are labeled qualitative research Qualitative information vs. qualitative research when in fact the results may have provided interesting qualitative information but are not research findings that can be relied on to confidently guide hypotheses or next steps.

The distinction lies in the rigor of the design and implementation of the data gathering and analysis processes. Qualitative research (like all research) adheres to certain standards in the research protocol to maximize the integrity and ultimate usefulness of the data. Qualitative information, on the other hand, uses what appears to be similar methods but without the attention to basic research principles required to lay the foundation and support for the integrity of the outcomes.

As just one example, there was a study published in a peer-reviewed journal a few years back that reported on the use of focus group discussions and in-depth interviews to investigate primary care providers’ (PCPs’) perceptions and Read Full Text

Reflections on “Qualitative Literacy”

In March 2018, Mario Luis Small gave a public lecture at Columbia University on “Rhetoric and Evidence in a Polarized Society.” In this terrific must-read speech, Small asserts that today’s public Mario Luis Smalldiscourse concerning society’s most deserving issues – poverty, inequality, and economic opportunity – has been seriously weakened by the absence of “qualitative literacy.” Qualitative literacy has to do with “the ability to understand, handle, and properly interpret qualitative evidence” such as ethnographic and in-depth interview (IDI) data. Small contrasts the general lack of qualitative literacy with the “remarkable improvement” in “quantitative literacy” particularly among those in the media where data-driven journalism is on the rise, published stories are written with a greater knowledge of quantitative data and use of terminology (e.g., the inclusion of means and medians), and more care is given to the quantitative evidence cited in media commentary (i.e., op-eds).

Small explains that the extent to which a researcher (or journalist or anyone involved in the use of research) possesses qualitative literacy can be determined by looking at the person’s ability to “assess whether the ethnographer has collected and evaluated fieldnote data properly, or the interviewer has conducted interviews effectively and analyzed the transcripts properly.” This determination serves as the backbone of “basic qualitative literacy” which enables the research user to identify the difference between a rigorous qualitative study and Read Full Text

Applying a Quality Framework to the Focus Group Method