Margaret Roller has been a research professional for the past 35 years. Her expertise in design, execution, analysis, and reporting offers clients well-thought-out, customized marketing research studies. Margaret’s consulting firm , Roller Marketing Research, works one-on-one with Fortune 200 companies and non-profit organizations to provide satisfaction, new product/service, attitude and behavior, usability, and communication research among consumers, business target groups, corporate employees, and not-for-profit constituents.
Margaret holds a MA degree in psychology and, prior to forming RMR in 1981, she held corporate-side positions as research manager for AT&T, the Los Angeles Times, and Prentice Hall publishing.
Margaret has published many articles and lectured on various issues facing the marketing research industry. Her articles and papers can be downloaded by clicking here. Margaret is currently the lead author on a grad-level book on qualitative research design due out from Guilford Press in 2014.