Margaret Roller has been a research professional for the past 40 years.  Her expertise in design, execution, analysis, and reporting offers clients New 9659-Close upwell-thought-out, customized research studies.  Margaret’s consulting firm , Roller Marketing Research, works one-on-one with Fortune 200 companies and non-profit organizations to provide satisfaction, attitude and behavior, usability, new product/service, program evaluation, and communication research among consumers, business target groups, not-for-profit stakeholders, and corporate employees.

Margaret also provides customized focus group training to corporate clients.  For this training, Margaret partners with the client to develop a dedicated training course that addresses the specific goals of the organization.

Margaret holds a MA degree in psychology and, prior to forming RMR in 1981, she held corporate-side positions as research manager for AT&T, the Los Angeles Times, and Prentice Hall publishing.

Margaret has published many articles and lectured on various issues facing the research industry.  Many of her articles and papers can be downloaded by clicking here.  Margaret is also the lead author of a graduate-level book — Applied Qualitative Research Design: A Total Quality Framework Approach — published January 2015 from Guilford Press.  From Guilford website

You can connect with Margaret on LinkedIn & follow her on Twitter.

One Response to “About the Author”

  1. […] her Research Design Review piece, author Margaret Roller observes that qualitative research happens because researchers “acknowledge the human […]


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