Margaret Roller has been a research professional for the past 40 years. Her expertise in design, execution, analysis, and reporting offers clients well-thought-out, customized research studies. Margaret’s consulting firm , Roller Marketing Research, works one-on-one with Fortune 200 companies and non-profit organizations to provide satisfaction, attitude and behavior, usability, new product/service, and communication research among business target groups, not-for-profit stakeholders, consumers, and corporate employees.
Margaret holds a MA degree in psychology and, prior to forming RMR in 1981, she held corporate-side positions as research manager for AT&T, the Los Angeles Times, and Prentice Hall publishing.
Margaret has published many articles and lectured on various issues facing the research industry. Her articles and papers can be downloaded by clicking here. Margaret is currently the lead author on a grad-level book on qualitative research design due out from Guilford Press in late 2014.