In his blog post of October 24, 2010, Ian Lewis talks about his vision for marketing research in the year 2020. He believes that the continued growth in technology will result in the “digitization of everything” which will result in a “paradigm shift” in marketing research tools and techniques. And in 10 years the “leading-edge companies will address 80% of their marketing issues by ‘fishing the river’ of information.” Fishing, as in mining clicks, blogs, communities, videos, anything and anywhere people virtually connect.
Fishing is a great metaphor because it captures the spirit of what Lewis is talking about. In this world of 2020, research will be about looking for Read Full Text