Your Opinion Counts

“How Do I Know You Are Listening?”

On August 5th Vision Critical held a webinar titled, “How NASCAR Increases Fan Engagement and Drives Business Decisions” where Brian Moyer discussed the NASCAR Fan Council, its online community of more than 10,000 NASCAR fans. YOCIn his presentation, he talked about the camaraderie feel of the community and the efforts they take to create an atmosphere in which fans believe they are “talking directly to NASCAR.” So strong is this community atmosphere that fans actually challenge whether Moyer and his team are hearing what fans have to say and wonder if NASCAR is internalizing their comments for a greater good. One fan asked, “How do I know you are listening?”

What a great question. To NASCAR’s credit, they make a habit of providing one-on-one feedback to their community members and did so in response to the are-you-listening question. But how well do researchers of any kind pay attention to this all-important facet of research design? Where in our research designs Read Full Text