There are many ideas or concepts that a quality approach to qualitative research borrows from quantitative research design. Representativeness of the target population is one example. Well-crafted techniques to maximize cooperation among recruited participants in order to minimize nonresponse effects are another example. And adequate interviewer/moderator training that provides the necessary skills to mitigate possible bias, while also controlling for participant effects, is yet another example. In fact, there is any number of lessons that qualitative researchers can learn from survey research in terms of sound research principles that positively impact the usefulness of the outcomes.
But to assume that there is a direct relationship between qualitative and quantitative research would be a grave mistake. As discussed in an article posted in 2013 – “10 Distinctive Qualities of Qualitative Research” – the design, implementation, analysis, and interpretation of qualitative research make it unique and uniquely suited to go beyond survey research to study the complexities and meaning of the human experience.
And yet, researchers – both qualitative and quantitative – regularly overextend the Read Full Text