research design

Quality Frameworks in Qualitative Research

The following is a modified excerpt from Applied Qualitative Research Design: A Total Quality Framework Approach (Roller & Lavrakas, 2015, pp. 20-21)

Many researchers have advanced strategies, criteria, or frameworks for thinking about and promoting the importance of “the quality” of qualitative research at some stage in the research design. There are those who focus on quality as it relates to specific aspects—such as various validation and verification strategies or “checklists” (Barbour, 2001; Creswell, 2013; Brinkmann & Kvale, 2015; Maxwell, 2013; Morse et al., 2002), validity related to researcher decision making (Koro-Ljungberg, 2010) and subjectivity (Bradbury-Jones, 2007), or the specific role of transparency in assessing the quality of outcomes (Miles, Huberman, & Saldaña, 2014). There are others who prescribe particular approaches in the research process—such as consensual qualitative research (Hill et al., 2005), the use of triangulation (Tobin & Begley, 2004), or an audit procedure (Akkerman, Admiraal, Brekelmans, & Oost, 2006). And there are still others who take a broader, more general view that emphasizes the importance of “paying attention to the qualitative rigor and model of trustworthiness from the moment of conceptualization of the research” (Thomas & Magilvy, 2011, p. 154; see also, Bergman & Coxon, 2005; Whittemore et al., 2001).

The strategies or ways of thinking about quality in qualitative research that are most relevant to the Total Quality Framework (TQF) are those that are (a) paradigm neutral, (b) flexible (i.e., do not adhere to a defined method), and (c) applicable to all phases of the research process. Among these, the work of Lincoln and Guba (e.g., 1981, 1985, 1986, and 1995) is the most noteworthy. Although they profess a paradigm orientation “of the constructionist camp, loosely defined” (Lincoln et al., 2011, p. 116), the quality criteria Lincoln and Guba set forth more than 35 years ago is Read Full Text

Limitations of the Focus Group Method: An Overview

The following is a modified excerpt from Applied Qualitative Research Design: A Total Quality Framework Approach (Roller & Lavrakas, 2015, pp. 112-113).


The interactive, dynamic nature of group discussions (see “Strengths of the Focus Group Method: An Overview”) may also present a potential limitation to the method. The exchange of information and ideas may have the focus group limitationspositive effect of eliciting new insights, but it may also have the damaging effect of unwittingly influencing responses from participants who are reluctant to voice dissenting opinions and just want to go along with the prevailing mood. Although a professional moderator can often identify the more introverted or shy participants in a group and use rapport-building techniques to encourage their candidness, these attempts are not always successful and the research outcomes may reflect more agreement on an issue than is actually warranted. Whether the nonexistence of differing attitudes among group participants is due to the reluctance of people to speak their minds or an honest reflection of personal points of view, some researchers can easily fall into the trap of believing that this lack of opposing attitudes is the same as a group consensus. As stated by Sim (1998, p. 348), “the absence of diversity in the data does not reliably indicate an underlying consensus” but is rather a possible product of the group environment, which may mask individual opinions.

Alongside the potential downside of group dynamics is the critical role of the moderator. Professional moderators trained in the complexities of group interviewing are essential to the success Read Full Text


“Methodology” is a compilation of selected articles appearing in Research Design Review froMethodologym 2010 to 2017. This compilation includes 26 articles concerning a variety of design considerations in qualitative, quantitative, and mixed methods research, plus 2 articles on becoming a methodologist. There are many other articles in RDR that focus entirely on qualitative design — as an example, “Qualitative Design & Methods: 14 Selected Articles from 2019” — and articles devoted to quantitative design — such as “Choice of Mode & the Do-Nothing Response” and “The Vagueness of Our Terms: Are Positive Responses Really That Positive?”

At the heart of this compilation, however, is methodology; specifically, the unique and shared design considerations in qualitative and quantitative research as well as the synergy derived from mixed methods designs.

“Methodology: 26 Articles on Design Considerations in Qualitative, Quantitative, & Mixed Methods Research — Plus, Thoughts on becoming a methodologist” is available for download here.