quantitative

Qualitative Research & Thinking About How People Think

Whether we know it or not researchers are always thinking about how people think.  Whether it is explicit or implicit in our work, we are thinking about how people think from the very beginning – the conceptualization of research design – through to the very end – the analysis and interpretation of research findings.  Everything we do, really, is about matching research techniques, question design, fieldwork protocols, data coding, and final analysis with the reality of how people think – Will people be more forthcoming regarding Read Full Text