quality display

Weighing the Value of Qualitative Research Outcomes

Is all qualitative research of equal value? Are the findings derived from one focus group study just as useful as those obtained from another focus group Scalesstudy? Are the outcomes from observational research or in-depth interviews (IDIs) valuable regardless of the design peculiarities (i.e., how the research was conducted)?

More specifically, what are the strengths and limitations of the design elements that inform the usefulness of research outcomes? Was the research objective and approach well-conceived, realistic? What was the sampling method? How was recruitment conducted? What procedures were in place to maximize cooperation and rapport, and minimize nonresponse? Was the moderator/observer/interviewer guide carefully thought out and designed to achieve the research objective (e.g., using a funnel approach to develop a moderator’s outline)? Is it clear how the researcher conducted the Read Full Text