A qualitative study that utilizes interviews, group discussions, and/or observations is not necessarily a piece of research. There are many instances when reported exercises in qualitative gathering are labeled qualitative research when in fact the results may have provided interesting qualitative information but are not research findings that can be relied on to confidently guide hypotheses or next steps.
The distinction lies in the rigor of the design and implementation of the data gathering and analysis processes. Qualitative research (like all research) adheres to certain standards in the research protocol to maximize the integrity and ultimate usefulness of the data. Qualitative information, on the other hand, uses what appears to be similar methods but without the attention to basic research principles required to lay the foundation and support for the integrity of the outcomes.
As just one example, there was a study published in a peer-reviewed journal a few years back that reported on the use of focus group discussions and in-depth interviews to investigate primary care providers’ (PCPs’) perceptions and Read Full Text