qualitative research design

The Focus Group Method: 18 Articles on Design & Moderating

“The Focus Group Method: 18 Articles on Design & Moderating” is a new compilationThe Focus Group Method that includes a selection of articles appearing in Research Design Review from 2010 to early 2020 concerning the focus group method. There are certainly many other articles in RDR that are relevant to the focus group method — such as those having to do with visual cues, e.g., Visual Cues & Bias in Qualitative Research, and analysis, e.g., Exploring the True Colors in Qualitative Data, and multiple methods, e.g., Working with Multiple Methods in Qualitative Research — however, the 18 selected articles were chosen for their specific application to the focus group method. It is hoped that this brief text will be useful to the student, the teacher, and the researcher who is interested in furthering their consideration of a quality approach to designing and conducting focus group discussions.

“The Focus Group Method: 18 Articles on Design & Moderating is available for download here.

A similar compilation devoted to the in-depth interview method may be downloaded here.

The In-depth Interview Method: 12 Articles on Design & Implementation

“The In-depth Interview MetThe In-depth Interview Methodhod: 12 Articles on Design & Implementation” is a new compilation that includes a selection of articles appearing in Research Design Review from 2012-2019 concerning the in-depth interview (IDI) method. There are certainly many other articles in RDR that are relevant to the IDI method — such as those having to do with various aspects of reflexivity, e.g., Reflections from the Field, and analysis, e.g., The Qualitative Analysis Trap, and narrative research, e.g., Navigating Narrative Research & the Depths of the Lived Experience — however, the 12 selected articles were chosen for their specific application to the IDI method. It is hoped that this brief text will be useful to the student, the teacher, and the researcher who is interested in furthering their consideration of a quality approach to designing and conducting IDIs.

“The In-depth Interview Method: 12 Articles on Design & Implementation” is available for download here.

A similar compilation devoted to the focus group method can be downloaded here.

Qualitative Tech Solutions: Coverage & Validity Considerations

Back in 2018, Research Design Review posted an article titled “Five Tech Solutions to Qualitative Data Collection: What Strengthens or Weakens Data Quality?” The focus of this article is on a presentation given in May 2018 concerning technological alternatives TQF Credibilityto qualitative research data collection. Importantly, the aim of the presentation was, not to simply identify different approaches to data collection beyond the in-person and telephone modes but rather, to examine the strengths and limitations of these technological solutions from a data quality – specifically, Credibility – standpoint.

Broadly speaking, technological approaches to qualitative research data gathering offer clear advantages over in-person methods, particularly in the areas of:

  • Representation, e.g., geographic coverage, potential access to hard-to-reach population segments;
  • Cooperation, e.g., convenience and flexibility of time and place for participants, appropriateness for certain demographic segments (18-49 year olds*);
  • Validity associated with data accuracy, e.g., research capturing in-the-moment experiences do not rely on memory recall;
  • Validity associated with the depth of data, e.g., capturing multiple contextual dimensions through text, video, and images;
  • Validity associated with data accuracy and depth allowing for the triangulation of data;
  • Researcher effects, e.g., mitigated by the opportunity for greater reflection and consistency across research events;
  • Participant effects, e.g., mitigated by the multiple ways to express thoughts, willingness to discuss sensitive issues, and (possibly) a lower tendency for social desirability responding; and
  • Efficient use of resources (i.e., time, money, and staff).

There are also potential drawbacks to any technological solution, including those associated with:

  • Uneven Internet access and comfort with technology among certain demographic groups (e.g., sampling favors “tech savvy” individuals), hard-to-reach and marginalized segments of the population;
  • Difficulty in managing engagement, including the unique researcher skills and allocation of time required;
  • Potential participant burnout from researcher’s requests for multiple input activities and/or days of engagement. This is a type of participant effect that negatively impacts validity;
  • Nonresponse due to mode, e.g., unwillingness or inability to participate to a mostly text-based discussion;
  • Data accuracy, e.g., participant alters behavior in a study observing in-home meal preparation;
  • Missing important visual &/or verbal cues which may interfere with rapport building and an in-depth exploration of responses;
  • Difficulty managing analysis due to lots and lots of data (in volume & formats);
  • Fraud, misrepresentation – “Identity is fluid and potentially multiple on the Internet” (James and Bushner, 2009, p. 35) and people may not share certain images or video that reveal something “embarrassing” about themselves**; and
  • Security, confidentiality, anonymity (e.g., data storage, de-identification).

 

 

* https://www.pewresearch.org/internet/fact-sheet/internet-broadband/

** https://www.businesswire.com/news/home/20180409006050/en/Minute-Maid-Debuts-New-Campaign-Celebrates-Good

James, N., & Busher, H. (2009). Online interviewing. London: Sage Publications.