qualitative methods

The TQF Qualitative Research Proposal: Method & Mode

TQF Research Proposal-Design

As discussed in “A Quality Approach to the Qualitative Research Proposal,” one of the eight sections of the Total Quality Framework (TQF) proposal is Research Design. Within this section of the proposal, there are six areas to be covered by the researcher:

  • Method and Mode
  • Scope and Data Gathering
  • Analysis
  • Ethical Considerations
  • Dissemination of Findings
  • Summary of the Research Design

The following is a modified excerpt from Roller & Lavrakas (2015, pp. 338-339) describing the Method and Mode area of the Research Design section:

The proposal author should identify the method(s), and the mode(s) within the method(s), that will be used to contact study participants, gain their cooperation, and gather data for the proposed study. The proposal should go on to support the selection of the methods and modes by outlining the strengths—alone and in comparison to other approaches—with the acknowledgment of the limitations of the proposed design.

As an example, a researcher proposing a face-to-face and phone in-depth interview (IDI) study of African American and Hispanic high school students in a particular school district would discuss the advantages of the IDI method in terms of the ability to establish rapport and develop a strong interviewer–interviewee relationship, thereby reducing the potential for bias (e.g., distortion in the interviewees’ responses) and increasing the credibility of the data. This researcher would elaborate by linking the choice of method and modes to the research objectives. For instance, the researcher would explain that the goal of understanding the deep-seated factors that impact academic performance requires a research approach that is both personal in nature and creates a trusting environment wherein the interviewer can gather detailed, meaningful responses from the students to potentially sensitive questions, such as disruptive influences outside of school (e.g., family life).

The researcher would then explain that no other qualitative method (or quantitative method) could effectively gain the depth of information sought by the proposed IDI study, but also acknowledges that the success of the study will hinge on well-thought-out techniques for sampling participants and gaining cooperation from the target population (examples of which should be included in the proposal). And finally, the researcher would note that the face-to-face IDI method costs more and adds time to the study completion compared to other IDI modes, stating that this is one of the reasons that some of the IDIs will be conducted via phone.

For a discussion of the Scope and Data Gathering area of the Research Design section, see “The TQF Qualitative Research Proposal: Credibility of Design.”

Roller, M. R., & Lavrakas, P. J. (2015). Applied qualitative research design: A total quality framework approach. New York: Guilford Press.

Research Integrity & a Total Quality Framework Approach to Qualitative Data Sharing

The September 2021 issue of Monitor on Psychology from the American Psychological Association includes an article “Leading the Charge to Address Research Misconduct” by Stephanie Pappas. The article discusses the various Qualitative data sharingcircumstances or “pressures” that may lead researchers towards weak research practices that result in anything from “honest” mistakes or errors (e.g., due to insufficient training or oversight) to deliberate “outright misconduct” (e.g., falsifying data, dropping outliers from the analysis and reporting). The article goes on to talk about what psychologists are doing to tackle the problem.

One of those psychologists is James DuBois, DSc, PhD at Washington University School of Medicine. Dr. DuBois and his colleague Alison Antes PhD direct the P.I. (professionalism and integrity in research) Program at Washington University. This program offers one-on-one coaching to researchers who are challenged by the demands of balancing scientific and compliance requirements, as well as researchers who have (or have staff who have) been investigated for noncompliance or misconduct. The P.I. Program also conducts an On the Road Workshop which is an onsite session for researchers “doing empirical research in funded research environments” covering such areas as decision-making strategies, effective communication, and professional growth goals.

Another approach to the problem of misconduct and the goal of research integrity is transparency by way of sharing data (and other elements of design), allowing other researchers the opportunity to examine research practices and substantiate the reported results. Dr. DuBois and his co-authors discuss this and other advantages to sharing qualitative data in their 2018 article “Is It Time to Share Qualitative Research Data?” The authors assert that allowing other researchers to assess supporting evidence and “comprehensiveness by examining our data may improve the quality of research by enabling correction and increasing attention to detail” (p. 384).

In response to DuBois et al., Roller and Lavrakas (2018) published a commentary expressing Read Full Text

A Multi-method Approach in Qualitative Research

A portion of the following is taken from Applied Qualitative Research Design: A Total Quality Framework Approach (Roller & Lavrakas, 2015, pp. 288-289).

In contrast to mixed methods, a multi-method approach in qualitative research is one in Multiple methodswhich the researcher combines two or more qualitative methods to investigate a research question or phenomenon. Although the terms “multi-method” and “multiple methods” are sometimes used to refer to qualitative–quantitative (or mixed-method) research (e.g., Brewer & Hunter, 2006; Snape & Spencer, 2003), this terminology is reserved here for research strategies that incorporate more than one qualitative method and do not include any quantitative methods.

Qualitative multi-method research—due to the additional data collection and analysis considerations—has the potential disadvantage of consuming valuable resources such as time and available research funds. However, this is not always the case and, under the appropriate conditions, multiple qualitative methods can prove very useful toward gaining a more fully developed complexity and meaning in the researcher’s understanding of a subject matter compared to a single-method research design (cf. Denzin & Lincoln, 2011; Flick, 2007).

Ethnography is one such example. Observation is the principal method in an ethnographic study; however, it is often supplemented with other qualitative methods such as in-depth interviews (IDIs), focus group discussions, and/or documentary review in order to provide a more complete “picture” of the issue or phenomenon under investigation. Other applications of multi-method qualitative research are not uncommon. Lambert and Loiselle (2008), for instance, combined focus group discussions and IDIs in a study with cancer patients concerning their “information-seeking behavior.” These researchers found that this multi-method approach enriched the study because one method helped inform the other—for example, group discussions identified relevant questions/issues that were then used in the IDIs—and contributed unique information—for example, the IDIs were effective in obtaining details of patients’ information-seeking processes—as well as contextual clarification—for example, the focus groups were more valuable in highlighting contextual influences on these processes such as the physicians’ preferences or recommendations. Lambert and Loiselle concluded that the multi-method research design “enhanced understanding of the structure and essential characteristics of the phenomenon within the context of cancer” (p. 235).

Research Design Review has published articles on two special types of multiple-method qualitative research—case study and narrative research—each of which is a form of “case-centered” qualitative research, a term coined by Mishler (1996, 1999) and used by others (cf. Riessman, 2008) to denote a research approach that preserves the “unity and coherence” of the research subject throughout data collection and analysis. A six-step approach to case-centered research design is discussed in this article.

Regardless of the particular multi-method design or type of research, a multiple-method approach requires a unique set of qualitative researcher skills. These skills are discussed in this article—“Working with Multiple Methods in Qualitative Research: 7 Unique Researcher Skills.”

Brewer, J., & Hunter, A. (2006). Foundations of multimethod research: Synthesizing styles. Thousand Oaks, CA: Sage Publications.

Denzin, N. K., & Lincoln, Y. S. (Eds.). (2011). The Sage handbook of qualitative research. Thousand Oaks, CA: Sage Publications.

Flick, U. (2007). Designing qualitative research. London: Sage Publications.

Lambert, S. D., & Loiselle, C. G. (2008). Combining individual interviews and focus groups to enhance data richness. Journal of Advanced Nursing, 62(2), 228–237. https://doi.org/10.1111/j.1365-2648.2007.04559.x

Mishler, E. G. (1996). Missing persons: Recovering developmental stories/histories. In R. Jessor, A. Colby, & R. A. Shweder (Eds.), Ethnography and human development: Context and meaning in social inquiry (pp. 73–100). Chicago, IL: The University of Chicago Press.

Mishler, E. G. (1999). Storylines: Craftartitists’ narratives of identity. Cambridge, MA: Harvard University Press.

Riessman, C. K. (2008). Narrative methods for the human sciences. Thousand Oaks, CA: Sage Publications.

Snape, D., & Spencer, L. (2003). The foundations of qualitative research. In J. Ritchie & J. Lewis (Eds.), Qualitative research practice. London: Sage Publications.