finding meaning

Finding Meaning: 4 Reasons Why Qualitative Researchers Miss Meaning

Research of any kind that is interested in the human subject is interested in finding meaning.  It Meaningis typically not enough to know that a behavior has occurred without knowing the significance of that behavior for the individual.  Even survey research, with its reliance on mostly preconceived closed-ended questions, is designed with some hope that sense (i.e., meaning) can be derived by cross tabbing data from one question with another, factor analyzing, t-testing, z-testing, regressing, correlating, and any number of statistical techniques.

Yet, it is qualitative research that is usually in charge of finding meaning.  It is not good enough to know who does what, for how long, or in what manner.  Qualitative researchers are not so Read Full Text