Marketing Research & Behaviorism

Maybe we’re all becoming behaviorists.  Maybe our absorption with ever-increasing hardware and software research design solutions – mobile technology, John_Broadus_Watsonmulti-media integration, various social media, *nographies (eth, net, or otherwise) – has made research-by-observation the name of the game.  While researchers may not want to reduce the scope of marketing research to just observable events, there is certainly a fascination with the growing capability of simply observing what people say and do.

John B. Watson is probably one of the most famous and infamous behaviorists in psychology – a disgraced professor at Johns Hopkins who continued his Read Full Text