Every week new email invitations arrive asking me to participate in an online survey concerning some product or service I recently used.  And each time, as I read the stated reasons why I should comply with the request, I find myself taking a mental inventory of what I know or don’t know about the subject matter, what I can or cannot recall about my user experience, how positive or not positive the user experience was, and how important I think this product or service is in my life to be worthy of my time to answer their survey questions.

Last week I was asked by one of my trade organizations to participate in an online survey about their quarterly magazine.  Or is it a monthly magazine?  Maybe every two months?  I am not sure, but I do know that I receive it and I read it.  I stared at the email invitation taking the usual inventory, sifting through my usual battery of qualifying questions, pondering whether I should complete this survey or not.  Yes, I told myself, I remember receiving this magazine, I know that I read it when it arrives, but do I really have anything to say about this magazine?  My opinion of this magazine falls in some neutral territory Read Full Text