The fourth edition of Michael Quinn Patton’s book Qualitative Research & Evaluation Methods has just been published by Sage. It is a big book – over 800 pages – with updated and new content from earlier editions, including something he calls “ruminations” which are highlighted sections in each chapter that present Patton’s commentary and reflections on issues that have “persistently engaged, sometimes annoyed” him throughout his long career in qualitative research. Patton has made some of these ruminations available online via his posts on the betterevaluation.org blog.
In his November 14th post, Patton shares his “Rumination #2: Confusing empathy with bias.” In it, he raises an important issue – having to do with the personal nature of qualitative research and how that impacts data collection – that, on some level, runs through the qualitative-quantitative debates waged by researchers who argue for one form of research over another. Such a debate might involve a survey researcher who, entrenched in statistical analysis, wonders, Read Full Text
On August 5th Vision Critical held a webinar titled, “How NASCAR Increases Fan Engagement and Drives Business Decisions” where Brian Moyer discussed the NASCAR Fan Council, its online community of more than 10,000 NASCAR fans. In his presentation, he talked about the camaraderie feel of the community and the efforts they take to create an atmosphere in which fans believe they are “talking directly to NASCAR.” So strong is this community atmosphere that fans actually challenge whether Moyer and his team are hearing what fans have to say and wonder if NASCAR is internalizing their comments for a greater good. One fan asked, “How do I know you are listening?”
What a great question. To NASCAR’s credit, they make a habit of providing one-on-one feedback to their community members and did so in response to the are-you-listening question. But how well do researchers of any kind pay attention to this all-important facet of research design? Where in our research designs Read Full Text
These five articles have been compiled into one pdf document that can be accessed here. Anyone who has read this blog since its inception in 2009 knows that a recurring theme revolves around research design issues that impact how well (or not) researchers gain an understanding of how people think. There is no reason to believe that the tradition won’t continue in 2014.