Beyond discussion guide development and the effects of the moderator, there is another critical component that threatens the quality of data gathered in the focus group discussion method: the participants themselves. The participants in a group discussion face a more daunting social environment than in-depth interviewees, an environment in which participants are typically expected to meet (in-person, on the phone, or online) and engage with a group of strangers. At the minimum, participants in a dyad find themselves among two other individuals they have never met (the moderator and other participant); and, in the opposite extreme, participants in an online asynchronous group may be one of 10 or 12 or more people who have been asked to join the discussion.
As with the in-depth interview (IDI) method, focus group participants in any mode (i.e., in-person, phone, or online) may threaten the integrity and credibility of group discussion data by their unwillingness or reluctance to divulge certain information, leading them to say nothing or to make an inaccurate statement. For instance, in some focus group studies, what people do not know (or have not done) is a central part of what the study is exploring (e.g., recruiting people who have not been involved with a local nonprofit organization to learn about their Read Full Text
Note taking is fundamental to the in-depth interviewing process and an essential interviewer skill. And yet note taking – e.g., why note taking is important, how to take notes, and how to use notes from a completed interview – does not get much attention. Note taking is important – actually, critical – to the in-depth interview method because it is about much more than jotting down a participant’s comments and responses to the interviewer’s questions.
In fact, an effective note taker is a more effective interviewer. This is because
Taking notes during an interview helps to focus the interviewer’s attention on the participant’s point of view and lived experience relevant to the research question.
Taking notes helps the interviewer internalize what is being said by the participant which in turn helps the interviewer identify seemingly contradictory statements and follow up on new, insightful topic areas that may not appear on the interview guide.
The interviewer’s heightened focused attention and internalization helps to build rapport and enhances the participant-researcher relationship.
The interviewer can add sidebar notations while taking notes that add context to what is being discussed or remind the interviewer to follow up on a particular comment.
Taking notes allows the interviewer to identify and flag important quotes made by the participant in the moment when the contextual import of participant’s statements can be fully appreciated and noted.
An effective note taker is also better equipped to conduct meaningful analyses of the data, leading to useful outcomes. This is because Read Full Text
There are 10 unique attributes associated with qualitative research. These were discussed briefly in an article posted in this blog back in 2013. One of the most fundamental and far-reaching of these attributes is that the qualitative researcher is the “instrument” by which data are collected. The data-gathering process in qualitative research is facilitated by interviewer or moderator guides, observation grids, and the like; however, these are only accessories to the principal data collection tool, i.e., the researcher or others on the research team.
As the key instrument in gathering qualitative data, the researcher bears a great deal of responsibility for the outcomes. If for no other reason, this responsibility hinges on the fact that this one attribute plays a central role in the effects associated with three other Read Full Text