A February 2017 article posted in Research Design Review discusses qualitative data transcripts and, specifically, the potential pitfalls when depending only on transcripts in the qualitative analysis process. As stated in the article,
Although serving a utilitarian purpose, transcripts effectively convert the all-too-human research experience that defines qualitative inquiry to the relatively emotionless drab confines of black-on-white text. Gone is the profound mood swing that descended over the participant when the interviewer asked about his elderly mother. Yes, there is text in the transcript that conveys some aspect of this mood but only to the extent that the participant is able to articulate it. Gone is the tone of voice that fluctuated depending on what aspect of the participant’s hospital visit was being discussed. Yes, the transcriptionist noted a change in voice but it is the significance and predictability of these voice changes that the interviewer grew to know over time that is missing from the transcript. Gone is an understanding of the lopsided interaction in the focus group discussion among teenagers. Yes, the analyst can ascertain from the transcript that a few in the group talked more than others but what is missing is the near-indescribable sounds dominant participants made to stifle other participants and the choked atmosphere that pervaded the discussion along with the entire group environment.
Missing from this article is an explicit discussion of the central role audio and/or video recordings – that accompany verbal qualitative research modes, e.g., face-to-face and telephone group discussions and in-depth interviews (IDIs) – play in the analysis of qualitative data. Researchers who routinely utilize recordings during analysis are more likely to derive valid interpretations of the data while also staying connected to Read Full Text