Group interviewing in the in-person mode has the advantage of being a natural form of communication. Even in the social media, online world we live in today, the scenario of people sitting together and sharing their opinions and experiences is generally considered a socially acceptable form in the everyday lives of humans. And it is this natural way of communicating that ignites the dynamic, interactive environment that is, in many ways, the raison d’être of the focus group method. As the primary strength of the group discussion method, participant interaction is Read Full Text
There are four components to the Total Quality Framework in qualitative research design. The first component, Credibility, has to do with data collection; specifically, the completeness and accuracy of the data collected. There are two critical facets to Credibility – Scope (coverage and representation) and Data Gathering (bias, nonresponse, and how well [or not] particular constructs are measured).
The second component is Analyzability. This component is concerned with the completeness and accuracy of the analyses and interpretations. The Analyzability component is concerned with Processing (e.g., the use of transcriptions, coding) and Verification (e.g., by way of triangulation, deviant cases, and/or a reflexive journal).
By looking at just these two components of the TQF, what judgments can we make as to the strengths and limitations of the various modes Read Full Text
The cadre of modes available to researchers as they design their studies has grown hugely over the past decade. When researchers once had few choices – relying on face-to-face, landline phone, and mail – they now need to think carefully as they sift through an increasing number of options. In addition to the old standbys, other viable, and often preferable, modes must be considered, including mobile phone, online (without webcam use), and online (with webcam use).
“Natural” characteristics, i.e., its ability to foster a natural, social conversation environment.
The ability to share content, e.g., photos, video, documents.
Rapport building, i.e., its ability to foster researcher-participant rapport.
The ability to identify cues – verbal and non-verbal – that provide insights beyond direct responses.
Coverage, i.e., the breadth and depth of geography and the population segment the mode can reach.
Cost, i.e., the total cost of the study attributable to the mode.
There are, of course, other considerations – such as, convenience, depth of response, and so on – but the six listed are certainly important.
Using these considerations, it can be helpful to visualize the relative value Read Full Text