Designing Research to Understand How People Think: The Bridge that Connects Quantitative & Qualitative Research

January 15, 2014

In 2013, Research Design Review posted five articles that directly speak to common design considerations in quantitative and qualitative research that address theStone bridge basic goal of understanding how people think.  These common concerns, and the articles where they are discussed, include: using effective content analysis procedures to reveal underlying subjective connections for each respondent/participant (“Content Analysis & Navigating the Stream of Consciousness”); the importance of design approaches that target people’s stories (“‘Tell Me What Happened’ & Other Stories”); research designs that incorporate good listening techniques with appropriate, well-constructed questions (“Listening: A Lesson from New Coke”); utilizing qualitative research to examine the thinking that helps explain quantitative data (“Looking Under the Hood: What Survey Researchers Can Learn from Deceptive Product Reviews”); and the role of Daniel Kahneman’s System 1 (intuitive) and System 2 (cognitive) thinking framework in considering behavior in the marketplace (“Fast & Slow Thinking in Research Design”).

These five articles have been compiled into one pdf document that can be accessed here.  Anyone who has read this blog since its inception in 2009 knows that a recurring theme revolves around research design issues that impact how well (or not) researchers gain an understanding of how people think.  There is no reason to believe that the tradition won’t continue in 2014.

One Response to “Designing Research to Understand How People Think: The Bridge that Connects Quantitative & Qualitative Research”

  1. Gede Prama said

    thank you, the article and the true happiness rays began to warm hearts, when we share it with sincerity. Greetings from Gede Prama :)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 169 other followers

%d bloggers like this: